Coaching & Mentoring

LOCs and Primary Eyecare Company Officers can now take advantage of accredited coaching and mentoring experts to improve the performance of key officers and outcomes for LOCs and Primary Eyecare Companies.

Following the launch of qualification in 2015, the first group of accredited coaches s is now ready to offer one-to-one support to individual LOC and PEC officers.

LOCSU is offering free coaching and mentoring where this is connected to the role of Clinical Governance and Performance Lead.due to the strategic importance of the role in delivering eye health services.LOCs will need to sponsor each request for mentoring assistance. In non-CGPL mentoring there is a daily charge of £312 (£41.61 per hour) to use the coaching service.

Mentoring can offer new LOC Chairs, new LOC Officers and those involved with Primary Eyecare Companies in a range of important duties – such as finance or governance – improved personal performance.

All those providing the service are accredited to Coaching and Mentoring Level 5 or endorsed by the UK’s largest management body, the Institute of Leadership & Management (ILM). Below is a list of profiles from each of the available coaches which includes their area of expertise.

Enquiries should be made by submitting the following information to

  • Name and contact details
  • Sponsoring LOC and contact
  • Mentoring required
  • Additional information

ILM Level 5 Accredited Coach and Mentor

Wasim Sarwar (BSc McOptom)

Coaching and Mentoring specialist interests

  • Mentor new LOC Officers
  • Mentor new-to-role Clinical Governance Performance Leads
  • Coach for clinical performance
  • Coach and mentor pre-registration optometrists and dispensing opticians


Wasim is the Training and Education Officer for Sandwell LOC in the West Midlands and is part of Birmingham LOC. He is also the Minor Eye Conditions Services (MECS) Liaison Officer for the Sandwell and Birmingham areas. He is a Welsh Optometric Postgraduate Education Centre (WOPEC) Lead Assessor for the MECS and Glaucoma Referral Refinement accreditation exams as part of the enhanced services being adopted nationwide.

His current role is a Clinical Lead Optometrist for a multiple which involves supervising and training pre-registration optometrists as well as overseeing and auditing the branches’ extended primary care services. He has also coached newly qualified optometrists and dispensing opticians. To add to his passion for training and education, he has become a Clinical Optometric Demonstrator at Aston University, supervising and training optometry students in clinics.

Wasim is the co-founder of Optom Academy – a training institution primarily aimed at Pre-Registration students and newly-qualified Optometrists. The Academy has helped many students through their pre-registration year and provided CET lectures and workshops to newly-qualified optometrists.


Zoe Richmond

Coaching and Mentoring specialist interests

  • Zoe is most interested in the continued support for LOCs and Primary Eyecare Companies and in particular providing mentoring support to those new in role as Clinical Governance and Performance Leads. Zoe has recently completed a structured mentoring assignment with Primary Eyecare Lancashire.


Coaching and Mentoring has always been part of her work as a Commissioning Lead to LOCSU; offering advice and support to members of LOCs and PECs and helping them to become self-sufficient in the position, whether new to post or simply extending their own expertise.

In 2016, as an experienced member of the LOCSU Commissioning Lead team, she was invited to work closely with the new commisssioning team members, acting as their mentor and fast tracking them into their new roles.  Alongside the invitation to become a mentor came the opportunity to train in the art of coaching and mentoring.

Zoe has embraced this new role and her newly-learned skills and already worked with four CGPLs new to role.

Anupa Patel (BSc (Hons), MSc, MCOptom, Dip Tp (IP), Dip Glauc)

Coaching Objectives

  • Develop reflective practice
  • Develop greater self-awareness
  • Understand emotional triggers and how to manage them
  • Improve resilience
  • Improve positivity
  • Improve personal impact
  • Develop career goals

The coaching style and approach aspiring to create is:

  • Empathic, challenging, insightful.
  • Based on the needs of individuals
  • Open and honest
  • Confidential, providing a supportive space in which clients can reflect and reach decisions.

Special Interests

  • Coaching for Clinical Performance    


Anupa has worked as an optometrist in numerous organisations including the NHS and large optical companies and over the years her role has evolved to include supervision and mentoring of new recruits entering the organisation and those wishing to advance their knowledge.

These roles have given her great satisfaction as she feels that she is contributing and nurturing the next generation of optometrists. She has benefitted immensely from work colleagues who have taken time to coach and mentor her and it has allowed her to progress in her career far more than she would have without their input.

Anupa has discovered that coaching is a next step forward to realising someone's potential but in a more sustained way. It empowers them to develop their own goals and helps them to tackle their issues in a safe environment. She found the coaching experience invaluable as it allows time to explore and reflect on the challenges we all face in a busy working environment. For her, it's also rewarding as a coach to see a client fulfil their objectives and create a positive outcome.

In addition to the above, she has also been a LOC Committee member for the past three years which has allowed her to develop her coaching and mentoring skills. She would like to continue to offer coaching to others with the benefit of increasing motivation and re-energising the working environment.

Catherine Freeman – (BSc, MSc, MCOptom)

Coaching and Mentoring specialist interests

  • Coach for clinical performance
  • Mentor for clinical performance


Catherine has spent the last 22 years in optometric practice as an optometrist. Over the last 10 years she also moved in to a management role which involves training new optometrists to the company and then mentoring them. She also provides support to the optometry team in their professional development and training needs. In recent years, she became a member of the Berkshire LOC.


Jane Bell (Awaiting Profile)

Jane Gray (Awaiting Profile)

Kris Cottier (Awaiting Profile)

Shireen Bharuchi (Awaiting Profile)

ILM (Endorsed) Coach and Mentor

Francesca Maria Marchetti

Coaching and Mentoring specialist interests Francesca Marchetti

  • Coach LOC Secretary
  • Coach for LOC Committee members
  • Coach new optical assistants gain confidence in their new role
  • Coach established optical assistants, dispensing opticians and optometrists reach their full potential
  • Coach optometrists, dispensing opticians and optical assistants on returning to work


Francesca is a self-employed independent optometrist and works in the Warwickshire/West Midland region. She works with independent and multiples practices as well as working at Aston University and the Midland Eye Hospital. She has been part of Warwickshire LOC for the last 12 years and during that time served as LOC Secretary.

In her final year as Secretary she was shadowed by the Secretary-elect for12 months and, once appointed to the role, she was available to mentor and coach him along the way.

Francesca has also coached and mentored new optical assistants achieve their goals which involved studying to gain certificates in optical dispensing which has subsequently led them into further education and onto the dispensing optician courses. She has coached a well-established member of an optical practice to enable her to gain confidence in her role and fully fulfil her position as a regional manager within the group of practices 

She has coached and mentored optometrists to enable them to get back into the workforce and enable them to enjoy the job that they were qualified to do.



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